Vanity phone numbers help communicate your brand’s unique value proposition (USP). For example, 1-800-FLOWERS leaves no doubt to customers that your company offers flower delivery.
These memorable numbers stick in people’s minds, increase brand recall, and lead to more calls from potential customers. Toll-free numbers also imply national presence, giving your business an edge over local competitors.
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Choose a Short Number
Vanity phone number replace the numerical part of a standard business number with letters to spell out a word or phrase related to your brand. The goal is to make it easy for customers to remember your business number and encourage them to call you when they need the service you offer.
The best vanity phone numbers include a memorable tagline or phrase that reflects your business’s offerings. It is also helpful to incorporate keywords that are associated with your industry. This way, your customer can identify the type of service you offer and determine if you are suitable for their needs.
Consider including your location or area code in your vanity phone number to attract more customers. This will give your business a local feel and attract customers from your region. It will also increase your credibility and credibility as a brand in the minds of your customers.
Whether you are looking for a vanity number to boost your sales or marketing campaigns, you should look for a service provider that offers the features you need at an affordable price. Some providers offer primary calling and SMS services, while others provide CRM integrations, high-quality voicemail transcription, and call-tracking tools.
Pick a Toll-Free or Local Number
Whether you want to be available to your customers around the clock, make it easy for them to reach you after hours, or even give them the option of scheduling an appointment online, vanity phone numbers are the way to go. Studies show that a call to a number that’s easy to remember and dial can boost brand recall by up to 72%.
One of the best ways to create a memorable number is by using keywords related to your industry and business. You can use a service like RingBoost to search for local or toll-free vanity and easy-dial phone numbers that include keywords like “plumbing,” “exterminators,” “therapy,” and more.
This makes your business look more professional, and it can also help build trust with your customers by letting them know you are dedicated to providing exceptional customer support. You can reinforce your brand identity and attract new customers by including your company’s unique selling proposition (USP) in your phone number.
Another excellent choice for a toll-free or local vanity phone number is basic cloud phone systems with vanity, regional, and toll-free numbers. It’s a perfect choice for startups or solopreneurs who want to appear more established, and you can add a personalized greeting recorded by a professional for just $75. Plus, if you ever decide to change your mind, it’s easy to port your vanity number to a different phone system or provider.
Pick a Number with Keywords
For companies with a long-standing brand presence, choosing a vanity number that spells out their name or slogan is an effective way to ensure that customers can find them easily and quickly. Those with more recent or emerging brands can use words or phrases that reflect their mission, values, or offerings.
Including specific keywords in your phone number helps people connect your business with your services and encourages them to learn more about what you offer. For example, a plumbing company in Los Angeles could choose a local vanity number such as 323-PLUMBER, which is easy to remember and indicates the business’s location.
You can encourage customers to reach out by incorporating a call-to-action in your phone number. Words such as “ACT-FAST,” “DON’T-WAIT,” and “LIMITED TIME OFFER” are great ways to motivate your audience to take action by calling or visiting you. This is particularly important for businesses that serve crises or emergency services.
Whether you want to use your current phone number or get a new one, cloud-based phone service providers can help you find the perfect vanity number for your business and even optimize your marketing strategy with a text messaging feature that gives your customers a quick, straightforward way to communicate with you, right from their mobile device. Then, you can easily track and measure your results with a vanity number tracking tool that displays incoming calls, pinpoints peak calling hours, and shows where your customers are coming from.
Pick a Number with an Area Code
Vanity numbers can significantly benefit your brand by enhancing its memorability and recognition among customers. They are more likely to call you if they can easily associate your phone number with your business name. This helps you turn leads into customers faster than a number with a 10-digit sequence of letters and numbers.
In a world of digital amnesia, a vanity number’s memorability can significantly increase your marketing campaign’s success. According to a study, marketers that use vanity numbers see an average of 10x more engagement than their counterparts that don’t.
If you want your business recognized for its unique selling proposition, a vanity phone number is a great way to convey that message. Whether it’s 1-800-FLOWERS for florists, 1-866-DADS-LAW for father’s rights attorneys, or 1-800-GOT-JUNK to get rid of unwanted items, a vanity number that communicates your company’s mission and values will help you stand out from the competition. With many businesses embracing vanity numbers, finding one before starting your marketing campaign is crucial. Using a service will allow you to search for availability in seconds and purchase your perfect vanity number within minutes. You can even test out a toll-free vanity number to ensure it’s available without extra fees.
